[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.saldera.cz\/kdyz-seo-optimalizace-neni-vasim-problemem\/#Article","mainEntityOfPage":"https:\/\/www.saldera.cz\/kdyz-seo-optimalizace-neni-vasim-problemem\/","headline":"Kdy\u017e SEO optimalizace nen\u00ed Va\u0161\u00edm probl\u00e9mem","name":"Kdy\u017e SEO optimalizace nen\u00ed Va\u0161\u00edm probl\u00e9mem","description":"SEO optimalizaci m\u016f\u017eeme ovl\u00e1dat pomoc\u00ed n\u00e1stroj\u016f, strategi\u00ed nebo know-how. Co ale d\u011blat v\u00a0p\u0159\u00edpad\u011b, \u017ee probl\u00e9mem nen\u00ed SEO optimalizace, ale klient? \u00a0 Pod\u00edvejme se spolu na n\u011bkolik \u010dast\u00fdch probl\u00e9m\u016f, kter\u00e9 nast\u00e1vaj\u00ed p\u0159i komunikaci a s\u00a0klientem a i \u0159e\u0161en\u00ed, kter\u00e1 V\u00e1m s\u00a0touto situac\u00ed mohou pomoci. \u00a0Ignorace Stalo se to asi ka\u017ed\u00e9mu. Jeden, dva, t\u0159i emaily a st\u00e1le […]","datePublished":"2018-08-18","dateModified":"2018-08-18","author":{"@type":"Person","@id":"https:\/\/www.saldera.cz\/author\/#Person","name":"","url":"https:\/\/www.saldera.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"saldera.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.saldera.cz\/wp-content\/uploads\/img_a327519_w2476_t1539849489.jpg","url":"https:\/\/www.saldera.cz\/wp-content\/uploads\/img_a327519_w2476_t1539849489.jpg","height":0,"width":0},"url":"https:\/\/www.saldera.cz\/kdyz-seo-optimalizace-neni-vasim-problemem\/","wordCount":1185,"articleBody":"\tSEO optimalizaci m\u016f\u017eeme ovl\u00e1dat pomoc\u00ed n\u00e1stroj\u016f, strategi\u00ed nebo know-how. Co ale d\u011blat v\u00a0p\u0159\u00edpad\u011b, \u017ee probl\u00e9mem nen\u00ed SEO optimalizace, ale klient?\t\u00a0\tPod\u00edvejme se spolu na n\u011bkolik \u010dast\u00fdch probl\u00e9m\u016f, kter\u00e9 nast\u00e1vaj\u00ed p\u0159i komunikaci a s\u00a0klientem a i \u0159e\u0161en\u00ed, kter\u00e1 V\u00e1m s\u00a0touto situac\u00ed mohou pomoci.\t\t\u00a0Ignorace\tStalo se to asi ka\u017ed\u00e9mu. Jeden, dva, t\u0159i emaily a st\u00e1le \u017e\u00e1dn\u00e1 odpov\u011b\u010f. Klient zkr\u00e1tka nereaguje a nez\u00e1le\u017e\u00ed na tom, jak d\u016fle\u017eit\u00e9 pro n\u011bj informace mohou b\u00fdt. Pochopiteln\u00e9? Samoz\u0159ejm\u011b. Ka\u017ed\u00fd z\u00a0n\u00e1s m\u00e1 sv\u00e9 priority a v\u011bt\u0161inou i hodn\u011b pr\u00e1ce. To ale nic nem\u011bn\u00ed na tom, \u017ee s\u00a0klientem pot\u0159ebujeme mluvit a zde je n\u011bkolik rad, jak toho doc\u00edlit.\t\u00a0Zvedn\u011bte telefon \tKlienti jsou v\u011bt\u0161inou velmi zam\u011bstn\u00e1n\u00ed lid\u00e9 a dost\u00e1vaj\u00ed i n\u011bkolik stovek email\u016f denn\u011b. Ty se pro n\u011b tak p\u0159irozen\u011b st\u00e1vaj\u00ed m\u00e9n\u011b d\u016fle\u017eit\u00fdmi a \u0159e\u0161\u00ed jin\u00e9 v\u011bci, kter\u00e9 na rozd\u00edl od email\u016f nemohou odlo\u017eit.\t\u00a0\tZvedn\u011bte proto telefon, vyto\u010dte sv\u00e9ho klienta a pokuste se mu probl\u00e9m popsat po telefonu. \u0160ance, \u017ee na telefon zareaguje, je mnohem v\u011bt\u0161\u00ed ne\u017eli u elektronick\u00e9 po\u0161ty, kterou m\u016f\u017ee jednodu\u0161e odlo\u017eit.\t\u00a0Pou\u017eijte emailov\u00fd monitoring\tPokud na sv\u00e9 emaily nedost\u00e1v\u00e1te odpov\u011bdi, nemus\u00ed to v\u017edy b\u00fdt jen chyba na stran\u011b klienta. Emaily mohou doch\u00e1zet v\u00a0nevhodnou dobu, nebo h\u016f\u0159e, nedoch\u00e1z\u00ed v\u016fbec. Pou\u017eijte proto n\u011bkter\u00fd z\u00a0n\u00e1stroj\u016f, kter\u00e9 nab\u00edz\u00ed monitoring email\u016f a prozrad\u00ed V\u00e1m, kdy je vhodn\u00e9 email poslat nebo zda se V\u00e1\u0161 email dostal do elektronick\u00e9 schr\u00e1nky Va\u0161eho klienta.\t\u00a0\tD\u00edky n\u00e1stroj\u016fm jako jsou Yesware nebo Bananatag m\u016f\u017eete jednodu\u0161e sledovat, kdy jsou Va\u0161e emaily otev\u00edr\u00e1ny a vyu\u017e\u00edt toho.\t\tDal\u0161\u00ed \u010dlov\u011bk v\u00a0po\u0159ad\u00ed\tVe chv\u00edli, kdy dojdou v\u0161echny p\u0159edchoz\u00ed mo\u017enosti, mus\u00edte zkr\u00e1tka jednat a poohl\u00e9dnout se po osob\u011b, kter\u00e1 je je\u0161t\u011b v\u00fd\u0161e ve firemn\u00edm \u017eeb\u0159\u00ed\u010dku. Je dobr\u00e9, vyu\u017e\u00edvat toto \u0159e\u0161en\u00ed jako posledn\u00ed mo\u017enost a p\u0159edt\u00edm vyzkou\u0161et v\u0161e, co V\u00e1s jen napadne. Bohu\u017eel jsou i takov\u00e9 p\u0159\u00edpady, kdy zkr\u00e1tka nen\u00ed zbyt\u00ed a ve jm\u00e9nu v\u00fdsledk\u016f je t\u0159eba jednat.\t\u00a0Nesouhlas\u00edm s\u00a0V\u00e1mi\tJako marketingov\u00fd konzultant v\u011bt\u0161inou mus\u00edte pracovat s\u00a0intern\u00edm marketingov\u00fdm odd\u011blen\u00edm, kter\u00e9 je pln\u00e9 chytr\u00fdch, zku\u0161en\u00fdch a talentovan\u00fdch lid\u00ed. Tito lid\u00e9 maj\u00ed svoje n\u00e1zory a zku\u0161enosti a ne v\u017edy je snadn\u00e9, shodnout se na stejn\u00e9m postupu.\t\u00a0\tKdy\u017e se to nepovede, nast\u00e1v\u00e1 probl\u00e9m. M\u00e1te zvolenou strategii, postup, n\u00e1stroje, ale intern\u00ed t\u00fdm d\u011bl\u00e1 pr\u00e1ci po sv\u00e9m a neposlouch\u00e1 Va\u0161e rady. Jak tento probl\u00e9m vy\u0159e\u0161it?\t\u00a0Vysv\u011btlete svou strategii\tSEO optimalizace se skl\u00e1d\u00e1 z\u00a0obrovsk\u00e9ho mno\u017estv\u00ed informac\u00ed, postup\u016f, strategi\u00ed a n\u00e1stroj\u016f, kter\u00e9 lze pou\u017e\u00edt. Existuj\u00ed zast\u00e1nci technick\u00e9 i obsahov\u00e9 SEO optimalizace ale i ti, kte\u0159\u00ed tyto zp\u016fsoby propojuj\u00ed.\tNezam\u011b\u0159ujte se proto na svou strategii, ale na to, jak vysv\u011btlit t\u00fdmu pro\u010d je pr\u00e1v\u011b tento postup t\u00edm prav\u00fdm. Co je c\u00edlem, jak ho pomoc\u00ed t\u00e9to strategie dos\u00e1hnout a pro\u010d si mysl\u00edte, \u017ee pr\u00e1v\u011b V\u00e1\u0161 postup bude fungovat.\t\u00a0NE je v\u00a0po\u0159\u00e1dku\tDoporu\u010d\u00edte sv\u00e9mu klientovi specifick\u00e9 kroky, kter\u00e9 zlep\u0161\u00ed v\u00fdsledky a on \u0159ekne ne? Nevad\u00ed. Nau\u010dte se p\u0159ij\u00edmat ne jako odpov\u011b\u010f, proto\u017ee ne v\u017edy je pot\u0159eba do d\u016fsledku plnit v\u0161echny body V\u00e1mi zvolen\u00e9 strategie. N\u011bkdy se zkr\u00e1tka klient rozhodne s\u00e1m za sebe a je dobr\u00e9, nechat mu prostor a i \u010d\u00e1st rozhodov\u00e1n\u00ed. Pokud se nejedn\u00e1 o st\u011b\u017eejn\u00ed \u010d\u00e1st cel\u00e9ho projektu, zkr\u00e1tka kroky p\u0159esko\u010dte a pokra\u010dujte v\u00a0pr\u00e1ci.\t\u00a0Prove\u010fte test\tJe to n\u011bkolik m\u011bs\u00edc\u016f, co jsem p\u0159esv\u011bd\u010doval klienta o \u00faprav\u00e1ch, kter\u00e9 by mu pomohli dos\u00e1hnout stanoven\u00fdch c\u00edl\u016f. Bohu\u017eel, klient si na tyto zm\u011bny nena\u0161el \u010das a po\u0159\u00e1d je oddaloval. Rozhodl jsem se proto aplikovat zm\u011bny na nov\u011b zprovozn\u011bnou str\u00e1nku, kter\u00e1 spadala do stejn\u00e9ho projektu a uk\u00e1zat mu v\u00fdsledky p\u0159\u00edmo na n\u00ed.\t\u00a0\tPot\u00e9, co vid\u011bl, \u017ee nov\u00e1 str\u00e1nka p\u0159ed\u010dila v\u0161echny ostatn\u00ed, rozhodl se zm\u011bny prov\u00e9st na v\u0161ech a bylo po probl\u00e9mu. Ka\u017ed\u00fd z\u00a0n\u00e1s chce vid\u011bt v\u00fdsledky a test je m\u016f\u017ee uk\u00e1zat v\u00a0t\u00e9 nejlep\u0161\u00ed podob\u011b.\t\u00a0Nedostatek \u010dasu\tProklet\u00fd \u010das! Nikdy ho nem\u00e1me dost, a i kdybychom m\u011bli, i tak by ho bylo m\u00e1lo. Ka\u017ed\u00fd den m\u00e1 jen 24 hodin a ten pracovn\u00ed v\u011bt\u0161inou 8-12. I kdy\u017e si to nechceme p\u0159iznat, SEO nen\u00ed pro na\u0161e klienty v\u017edy prioritou. Jak se ale vypo\u0159\u00e1dat s\u00a0t\u00edmto probl\u00e9mem?\t\u00a0Implementace zm\u011bn\tU\u017e od prad\u00e1vna plat\u00ed, \u017ee co si \u010dlov\u011bk neud\u011bl\u00e1 s\u00e1m, to nem\u00e1. SEO nen\u00ed v\u00fdjimkou a implementace v\u0161ech zm\u011bn stoj\u00ed \u010das i d\u016fv\u011bru klienta. Nenechte se odb\u00edt a dohl\u00e9dn\u011bte na to, aby v\u011bt\u0161ina zm\u011bn prob\u011bhla podle pl\u00e1nu, co\u017e V\u00e1m umo\u017en\u00ed posunout se d\u00e1l ve zvolen\u00e9 strategii.\t\u00a0Vyberte priority\u00a0 \tKlient nest\u00edh\u00e1 a Vy jedete podle pl\u00e1nu a pos\u00edl\u00e1te mu dal\u0161\u00ed a dal\u0161\u00ed \u00fakoly? Chyba. \u010c\u00edm v\u00edce \u00fakol\u016f klient dostane, t\u00edm v\u00edce se v\u00a0nich ztrat\u00ed a neud\u011bl\u00e1 v\u016fbec nic. Proto je dobr\u00e9, vytvo\u0159it priority, kter\u00e9 s\u00a0klientem jednu po druh\u00e9 projdete a vysv\u011btl\u00edte mu, jak zm\u011bny aplikovat. Klient nebude zahlcen\u00fd, Vy se pohnete z\u00a0m\u00edsta a v\u0161ichni budou spokojen\u00ed.\t\u00a0Vyu\u017eijte data\tJe extr\u00e9mn\u011b frustruj\u00edc\u00ed, kdy\u017e d\u00e1v\u00e1te dohromady data a vid\u00edte, \u017ee jste pozadu tak\u0159ka se v\u0161\u00edm, proto\u017ee klient neud\u011blal, co bylo pot\u0159eba.\t\u00a0\tPokud se nem\u016f\u017eete pohnout z\u00a0m\u00edsta, klient ned\u011bl\u00e1, co po n\u011bm \u017e\u00e1d\u00e1te a ani se o to moc nezaj\u00edm\u00e1, vyu\u017eijte data a pomoc\u00ed nich mu uka\u017ete, \u017ee je v\u00a0jeho z\u00e1jmu zm\u011bny prov\u00e9st. Zam\u011b\u0159te se na jeho p\u016fvodn\u00ed c\u00edle a uka\u017ete mu, kde jste ji\u017e mohli b\u00fdt a co je d\u016fvodem, \u017ee tam nejste.\t\u00a0Z\u00e1v\u011brem\tB\u00fdt SEO specialistou je t\u011b\u017ek\u00e9. Nejen \u017ee je t\u0159eba ovl\u00e1dat SEO optimalizaci, ale tak\u00e9 spolupracovat s\u00a0lidmi, kte\u0159\u00ed ne v\u017edy cht\u011bj\u00ed spolupracovat s\u00a0n\u00e1mi. V\u00fd\u0161e zm\u00edn\u011bn\u00e9 rady a postupy mohou Va\u0161\u00ed pr\u00e1ci usnadnit a nab\u00eddnou V\u00e1m \u0159e\u0161en\u00ed u ka\u017edodenn\u00edch probl\u00e9m\u016f.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e SEO optimalizace nen\u00ed Va\u0161\u00edm probl\u00e9mem","item":"https:\/\/www.saldera.cz\/kdyz-seo-optimalizace-neni-vasim-problemem\/#breadcrumbitem"}]}]